Financial Services Firms Lag in Digital Marketing
Nearly half of marketers at financial services firms say digital initiatives will be integral to their marketing within two years, but their lack of experimentation, low digital budgets and difficulty...
View ArticleDemocrats More Politically Active than Republicans
Liberal Democratic voters in the US are engaging in far more political activism than other partisan groups and are more strongly connected to the upcoming election than are conservative Republicans or...
View ArticleDigital Out-of-Home Ad Spend Triples
The US digital out-of-home (OOH) media industry – which includes video ad networks, digital billboards and ambient ad platforms – is on pace to grow 11.2%, to $2.43 billion in 2008 and now comprises...
View ArticleConsumer Segments Likely to Spend Differently in Tough Economy
Though nearly all consumers are facing economic uncertainty, their responses to economic difficulties differ – but not along conventional demographic lines, according to Acxiom Corporation’s first...
View ArticleTop 10 Sports Websites – September 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Entertainment Online Advertisers by Image-Based Impressions –...
Note: Nielsen Online, AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per...
View ArticleTop 10 Travel Destination & Accommodation Websites – September 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleMajority of Online Media Uses Video to Cover News
Nearly two-thirds (65%) of “web influencers” at media outlets with an online presence say their organizations use video in online coverage of news stories, and 77% believe the use of online video will...
View ArticleShoppers To Spend 1.9% More This Holiday, Compare Prices on Internet
US consumers plan to spend, on average, $832.36 on holiday-related shopping, up only 1.9% over last year’s $816.69, according to the National Retail Federation’s 2008 Holiday Consumer Intentions and...
View ArticleTV, Daily Newspapers Most Trusted Info Sources
Americans consider television and daily newspapers the most credible sources of news and information, while they trust free shoppers and magazines least, according to (pdf) a survey from ARANet ,...
View ArticleBlogs Influence Consumer Purchases More than Social Networks
The number of those who read blogs at least once a month has grown 300% in the past four years, and what they read strongly influences their purchase decisions, playing a key role in ushering them to...
View ArticleTop 10 Map Websites – September 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Network TV Show Websites – Week Ended 10-25-08
Highlights: NBC’s Deal or No Deal was the No. 1 TV show website among the broadcast network sites, jumping up from No. 8 the previous week. ABC’s Dancing with the Stars moved up one spot – to the No. 2...
View ArticleWeb Sites Influence Half of US Toy Purchasers
More than half of recent toy purchasers say manufacturer and store websites have had some influence on their buying decision, according to the Fall 2008 Ad-ology Media Influence on Consumer Choice...
View ArticlePessimistic Consumers Seek Sales and Value for Holidays
With the economy weighing heavily on their minds, many Americans plan to spend less and shop differently and more carefully during this year’s holiday season, according to Deloitte’s 23rd Annual...
View Article‘MySpace Generation’ Less Exposed to Online Ad Clutter
Young people between the ages of 2 and 17 experience the least amount of online advertising “clutter” on the internet, while online adults age 65+ are subjected to the most, according to (pdf) research...
View ArticleMoms Scale Back Greedy Habits, Rein in Finances
Fully 80% of online mothers in the US say most Americans have been encouraged to overextend themselves, while 58% think the average American is too greedy, according to a survey of how American moms...
View ArticleConsumer-Spending Drops Big, 1st GDP Quarterly Decline since ’91
US consumers, hesitant to buy big-ticket items, cut spending in September – and that resulted in the biggest consumer-spending monthly drop in more than four years, the Commerce Department reported...
View ArticleTop 10 Auto Manufacturer Websites – October 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
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