The US digital out-of-home (OOH) media industry – which includes video ad networks, digital billboards and ambient ad platforms – is on pace to grow 11.2%, to $2.43 billion in 2008 and now comprises 29.1% of overall out-of-home ad spending, according to the “Digital Out-of-Home Media Forecast 2008-2012” from PQ Media. (more…)
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