DVR Use Moves Prime Time to Late Evening, Increases TV Viewing
As digital video recorder (DVR) use has increased, so has time spent watching television – both throughout the day and during prime time – according to The Nielsen Company. (more…)
View ArticleTop 50 US Web Rankings Issued for January, Tax and Politics Sites Surge
Yahoo Sites again edged out Google Sites among US web properties with 138 million visitors vs. nearly 135 million, as traffic to the tax, politics, career, real estate and travel category sites also...
View ArticleUpcoming Academy Awards: Fewer Viewers, Higher Ad Rates, Less Clutter
Television audience numbers have declined over the past decade as viewing choices expand and the audience splinters – and the upcoming Academy Awards reflects that trend, with current audience levels...
View ArticleE-Commerce Sales in ’07 Up 19% vs. ’06, Q4 Sales Up 4.6% from Q3
US retail e-commerce sales in 2007 were up 19.0% from 2006, whereas total retail sales were up 4.0% in the same period, according to the most-recent estimates from the Census Bureau of the Department...
View ArticleTop Brands – Ranked by Customer Loyalty and Engagement
Consumer connectivity and control, a changing media environment, and a wide variety of seemingly undifferentiated brands have caused an important shift in “drivers” (motivators) of consumer loyalty and...
View Articlead:tech Survey: Best and Worst Online Tactics, Budget Plans for 2008
Behavioral targeting, search engine optimization (SEO), and direct email using house lists are the best-performing tactics in online marketing, according to MarketingSherpa‘s annual survey of ad:tech...
View ArticleTop 10 Network TV Show Websites – Week Ended 02-16-08
Highlights: American Idol overtook Deal or No Deal to become the most-visited TV show website for the week, and Jericho entered the top 10 for the first time, at No. 6. Note: Rankings are based on...
View ArticleBusinesses Find Case for Social Responsibility
Companies are viewing corporate social responsibility (CSR) as a growth opportunity rather than a regulatory-compliance or philanthropic issue, with 68% of firms surveyed focused on generating revenue...
View ArticleInternet Opportunity Knocks as Newspaper Website Audiences Grow
US newspaper website audience coverage has grown 14% – from 6.4% for the 12 months ended Sept. 2005, to 7.3% for the 12 months ended March 2007 – and that online audience growth is mitigating print...
View ArticleWireless-Customer Care: T-Mobile Notches 7th Consecutive Win
T-Mobile received the highest index score (105) in a J.D. Power and Associates study on wireless-customer care performance, followed by Verizon Wireless (101), Alltel, (99) and AT&T (99). (more…)
View ArticleYellow Pages Usage Growing – 17.2B Searches in 2007
Yellow Pages usage in 2007 grew to 17.2 billion searches, up from 16.7 billion in 2006, thanks to the growth of internet Yellow Pages (IYP), the Yellow Pages Association (YPA) announced, citing...
View ArticleHalf of Enterprises Use Web 2.0 Media Technologies
Some 54% of enterprise-size organizations use Web 2.0 technologies, as do 74% of companies with fewer than 500 employees, according to a study Web 2.0 technology adoption and the future of social-media...
View ArticleTop 10 Retail Goods & Services Online Ad Spenders – January 2008
Note: Nielsen Online’s AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and takes into account only image-based technologies and advertising sold per...
View ArticleConsumer Confidence Index Down 12 Points, Near 15-Year Low
The Conference Board Consumer Confidence Index, which had declined in January, again fell – sharply, to a near-15-year low. In February the Index stands at 75.0 (1985=100), down from 87.3 in January,...
View ArticleAcademy Awards – Fewest Viewers in Decades
This year, 32 million viewers in about 21.1 million US homes tuned into watch the 80th Academy Awards – the fewest number of homes in 39 years, ABC said, citing Nielsen Media Research projections....
View ArticleMore Music Sold but Less Revenue in ’07, Kids Still Downloading Illegally
Though the amount of music that US consumers acquired increased 6% year over year in 2007, a sharp increase in legal digital download revenue did not offset declines in CD sales, resulting in a net 10%...
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